The service starts with the account
A useful brokerage process first verifies retail-choice eligibility, utility territory, contract dates, and the accounts to be priced. The broker obtains authorized usage data and clarifies goals such as defined budget control, operational flexibility, or renewable attributes. It should not assume that every account can switch or that the lowest energy-only price meets the objective. A complete request allows suppliers to price a common scope, reducing differences caused by inconsistent information rather than competition.
A broker coordinates rather than creates the market
Suppliers price wholesale conditions, delivery periods, load shape, credit, and contractual risk. A broker can organize a competitive process and explain tradeoffs, but cannot guarantee the lowest future market price or claim access to every supplier without evidence. Ask which providers were invited, which responded, and why any were excluded. Document whether quotes are indicative or executable, the expiration time, included charges, and compensation. A comparison should show enough detail for the business to make its own approval decision.
Practical example of a useful deliverable
For a three-meter business, a useful broker report lists each meter’s eligibility, current term, proposed start, comparable supplier options, fees, pass-throughs, renewal and exit terms, and recommendation rationale. It distinguishes supplier enrollment acceptance from merely signing a contract. After approval, the responsible party checks the first service-period bills. A brochure promising savings without the meter list, assumptions, or terms provides much less decision value. Evaluate the work product, not only the sales claim.
Practical review checklist
- Verify broker identity and any jurisdiction-specific authorization using the regulator’s public resources.
- Agree on services, supplier panel, compensation, authority limits, and post-signature support.
- Require comparable proposals with included components, exceptions, quote timestamps, and account coverage.
- Retain approval, executed terms, enrollment confirmation, and a renewal calendar owned by named people.
Questions & answers
Does a broker sell the physical electricity delivery service?
Typically the supplier sells supply and the utility delivers it; the broker helps arrange and administer the purchasing process.
Can a broker sign for my business automatically?
Only the applicable authorization and agreement establish its authority. Read and limit those documents before granting powers.
Sources & scope
Primary references reviewed October 15, 2026. These sources support the stated concepts; actual tariffs, program rules and signed agreements govern the account. Decision examples and operational worksheets are original educational analysis.
- Illinois ICC: Agents, Brokers, and Consultants
Illinois licensing and conduct resources; not a nationwide rule. - Texas PUCT: Electric substantive rules
Texas broker registration and applicable electricity customer rules. - EIA: Can customers choose their electricity supplier?
Retail supply choice, delivery utility, and eligibility limitations. - Pennsylvania PUC: Shop for business electricity
Business offer structures, supplier shopping, and fee comparisons.
